IVE Continues Dominance with 'IVE EMPATHY' and 'ATTITUDE'

The K-pop group IVE is maintaining its strong momentum with their latest release, 'IVE EMPATHY'. On February 23, during the SBS music show Inkigayo, IVE secured the top spot for the second consecutive week with their title track 'ATTITUDE'.

As IVE's promotional activities for the new album come to a close, member Lee Seo, who also serves as the MC for Inkigayo, accepted the trophy on behalf of the group. This achievement marks IVE's third win on music shows for 'ATTITUDE', bringing their total to 14 wins when including the pre-release track 'REBEL HEART', which has achieved 11 wins.

In a statement through their agency Starship Entertainment, IVE expressed their joy over winning first place on Inkigayo, especially with Lee Seo as the MC. They thanked their fans, known as DIVE, for their unwavering support, stating, "We are so happy and grateful for all the love even as our activities come to an end. Every time we hear such wonderful news, it gives us the strength to keep pushing forward. We will continue to work hard to bring you great music."

Released on February 3, 'ATTITUDE' embodies the IVE philosophy of embracing situations that cannot be changed, focusing instead on one's attitude towards them. The song was co-written by lyricist Seo Ji-eum, who also contributed to IVE's previous hits in their narcissism trilogy, alongside member Jang Won-young, enhancing the group's unique charm.

'ATTITUDE' has dominated major domestic music charts, achieving first place on Melon HOT100 (within 30 days of release), first on Bugs' real-time chart, and third on Melon HOT100 (within 100 days of release). Additionally, it made its mark on Billboard Japan's 'HOT100', 'Streaming Songs', and 'Download Songs' charts, and entered the top 10 of Spotify's 'Top Songs Debut Global' chart, showcasing IVE's international music power.

IVE concluded their promotional activities for 'IVE EMPATHY' on February 16 with their performance on Inkigayo. The group has achieved five consecutive million-seller albums and reached a 'Perfect All-Kill' on domestic charts with 'REBEL HEART'.