IVE Concludes Successful Promotions for 'IVE EMPATHY'

The K-pop group IVE has successfully wrapped up their promotional activities for their latest mini-album, 'IVE EMPATHY'. The final performance took place on February 16 during SBS's Inkigayo, where the members showcased their title track 'ATTITUDE'. Each member displayed their unique visuals and expressions, captivating fans and expressing gratitude by forming heart shapes with their hands.

To conclude their promotions, IVE celebrated by lifting the trophy for 'ATTITUDE', marking their second win for the song after previously securing the top spot on Mnet's M Countdown on February 13. With this achievement, IVE has now accumulated a total of 12 wins for their new album, including 10 wins for the pre-release track 'REBEL HEART'.

In a statement through Starship Entertainment, IVE expressed their heartfelt thanks to their official fan club, DIVE, for their unwavering support, stating, "We are so grateful to have received so much love, which we never expected. We aimed to deliver energetic performances, but we feel like we received even more energy in return. Although our music show activities have ended, please remember that IVE will always be by your side, and we look forward to seeing you again."

The mini-album 'IVE EMPATHY' explores the theme of 'empathy' while building on IVE's distinctive identity of 'self-assurance'. The album achieved impressive sales, recording 1,048,048 copies sold in its first week, making IVE a five-time million-seller.

The album also received a warm reception on music charts, with 'REBEL HEART' achieving a Perfect All-Kill in South Korea and charting on Billboard's Global 200 and Global Excl. U.S. charts, as well as the UK Official Chart.

Another title track, 'ATTITUDE', reached the top of various domestic charts, including Bugs' real-time chart and Melon's HOT100, and made its mark on Spotify's Daily Top Songs in multiple countries. Additionally, it ranked 9th on Spotify's Top Songs Debut Global chart, making it the only K-pop group song to enter the top 10.

The success of this album is attributed to the members' musical growth, showcased through their live performances over the past four weeks, which garnered attention on social media. Their experiences from last year's world tour and various global festivals have proven invaluable, solidifying their status as 'MZ Wannabe Icons'. As the vibrant journey of 'IVE EMPATHY' comes to a close, anticipation builds for IVE's next steps.

Having successfully completed their third mini-album promotions, IVE plans to continue engaging with fans through various content in the future.