IVE Claims First Music Show Win with 'ATTITUDE'

K-pop sensation IVE (안유진, 가을, 레이, 장원영, 리즈, 이서) has achieved their first music show victory with the title track 'ATTITUDE' from their third mini album 'IVE EMPATHY'. The group secured the top spot on Mnet's 'M Countdown' on February 13, 2025.

Following their impressive run with the pre-release track 'REBEL HEART', which earned them nine music show wins, IVE has now reached a total of ten wins with their latest comeback.

In a statement through their agency Starship Entertainment, IVE expressed gratitude for their success, stating, "We are thankful to achieve this first place with 'ATTITUDE'. We believe it’s thanks to our fans, DIVE, and everyone who enjoys our music. We hope more people can receive good energy from 'ATTITUDE'. We will continue to engage in various activities to repay your support, so please look forward to it."

On stage, IVE showcased a charming and kitschy vibe with their casual red and pink outfits. Their live performance highlighted their vocal prowess, seamlessly transitioning between chest voice and falsetto, while also displaying expressive acting and ad-libs that captivated the audience.

The song 'ATTITUDE' conveys a lighthearted acceptance of the idea that the only thing one can change in an unchanging situation is their own attitude. Since its release, the catchy melody and positive lyrics, such as "Even if I bump around, luck is always on my side" and "No matter what anyone says, I honestly like myself," have resonated with listeners, keeping the track in the spotlight.

Additionally, IVE is set to perform 'ATTITUDE' on KBS2's 'Music Bank' on February 14, 2025.