ILLIT Becomes Asia Ambassador for M&M’S

On July 10, 2025, it was announced that the K-pop group ILLIT (아일릿) has been appointed as the Asia ambassador for the global chocolate brand M&M’S (엠앤엠즈) by their agency, Belift Lab. This makes ILLIT the first K-pop group to join the M&M’S Friends program. The members—YoonA (윤아), MinJu (민주), MoKa (모카), WonHee (원희), and Iroha (이로하)—will collaborate with the brand to launch a sweet campaign. They plan to unite fans across Asia through the 'M Dance Challenge,' inspired by their debut and global hit song 'Magnetic.' The campaign will kick off this month in South Korea and extend to Malaysia, the Philippines, Thailand, Taiwan, Hong Kong, and Singapore.

M&M’S expressed that ILLIT's vibrant music, captivating performances, and positive energy align perfectly with the brand's image. They believe that ILLIT's unique personalities will create a musical synergy that effectively conveys the brand message, 'It’s More Fun Together.'

ILLIT shared their excitement, stating, 'M&M’S is a chocolate brand we all enjoyed since childhood, and we are thrilled to collaborate with them. We look forward to bringing joy to fans worldwide through various activities with M&M’S.'

In addition to their partnership with M&M’S, ILLIT has established themselves as icons for the 10-20 age group, representing various brands in sectors like beverages and cosmetics, thanks to their trendy appeal and bright, healthy image.

Meanwhile, ILLIT will debut the stage for their mini-album's follow-up track 'jellyous' on Mnet's M Countdown today. Given their previous success with follow-up tracks, fans are eager to see how 'jellyous' will perform alongside the title track 'Do the Dance' (빌려온 고양이).