Hyun Bin Tops January 2025 Actor Brand Reputation Rankings

Hyun Bin has claimed the top spot in the January 2025 brand reputation rankings for movie actors, thanks to his impressive performance in the film 'Harbin' (하얼빈). According to the Korea Corporate Reputation Research Institute, the analysis revealed that Hyun Bin ranked first, followed by Lee Joon-hyuk (이준혁) in second place and Lee Je-hoon (이제훈) in third. The top 30 actors in the January 2025 brand reputation rankings include notable names such as Lee Byung-hun (이병헌), Lee Jung-jae (이정재), Kim Nam-gil (김남길), Jung Hae-in (정해인), and Gong Yoo (공유).

Hyun Bin's brand reputation score reached 4,824,632, with participation, media, communication, and community indices of 1,362,714, 1,269,612, 1,133,370, and 1,058,936, respectively. This marks a significant increase of 157.45% compared to December's score of 1,874,022.

Lee Joon-hyuk secured the second position with a brand reputation score of 4,593,532, reflecting a 110.93% rise from December's 2,177,705. Meanwhile, Lee Je-hoon saw a slight decline of 11.59%, with his score at 3,045,105.

The analysis conducted by the Korea Corporate Reputation Research Institute indicated a 0.67% decrease in overall brand data compared to December, with a total of 159,532,056 data points analyzed. Hyun Bin's brand was particularly noted for keywords such as 'struggle,' 'donate,' and 'thankful,' with a positive sentiment ratio of 84.03%.

This brand reputation survey covered data from December 14, 2024, to January 14, 2025, analyzing 100 actors, including prominent figures like Song Joong-ki (송중기), Kim Tae-ri (김태리), and Park Bo-young (박보영).