HYBE Launches DOCEMIL Music in Latin America with Meme del Real as First Artist

On February 5, 2025, HYBE announced its entry into the Latin American market by establishing a new label called DOCEMIL Music and signing its first artist, Meme del Real. Meme del Real is a member of the legendary Mexican rock band Café Tacvba, known for their numerous accolades at the Latin Grammy Awards, including 'Best Rock Song' and 'Best Alternative Song'.

With this new partnership, Meme del Real has released a new single titled 'Princesa', marking the beginning of his journey under DOCEMIL Music. This track will be featured on his upcoming solo debut album, set to be released later this year.

Meme del Real expressed his thoughts on the collaboration, stating, "I considered various ways to present my music to the world, from independent releases to joining a major label. Throughout this process, I valued mutual interest and collaborative relationships, which I found with HYBE Latin America and DOCEMIL Music."

Gah Jong-hyun, CEO of HYBE Latin America, commented, "Meme del Real's joining DOCEMIL Music demonstrates HYBE's commitment to supporting Latin American artists and nurturing their boundless creativity. We are excited about the future we will build together with our artists."

HYBE established its local subsidiary in 2023 to expand its influence in Latin America, one of the fastest-growing music markets globally. As part of this initiative, HYBE Latin America acquired Exile Music, a label under Exile Content, which has been actively involved in recording, music publishing, artist management, and event planning in the region.