Global Pop Star HEYOON Shines as New Muse at Paris Fashion Week

Global pop sensation HEYOON (혜윤) has captured attention beyond the music scene, emerging as a new muse at Paris Fashion Week. Since March 9, she has been attending various events, starting with the Lacoste FW25 fashion show after-party, followed by shows from Marine Serre and Ujoh.

At the Lacoste after-party, HEYOON showcased a chic all-black ensemble accented with a silver necklace, making a striking impression. She mingled with notable figures such as Lacoste's creative director Pelagia Kolotouros, Belgian musician Stromae, and actor Adrien Brody, contributing to the vibrant atmosphere.

Following her first event, HEYOON continued to dazzle at the Marine Serre show on March 10 and the Ujoh show on March 11, where she turned heads in a stunning purple sheer dress. Her appearance drew significant media attention, particularly from American outlets like NYLON, which highlighted her captivating look amidst a flurry of camera flashes.

The excitement from fashion media was palpable, with PAPER magazine covering HEYOON's day at the Lacoste after-party, while NYLON captured her striking style at the Marine Serre show.

Previously, HEYOON made waves in the music industry with her second single 'ASAP,' which topped charts and garnered over a million views on its music video. As she transitions from being part of the global group Now United to a solo artist, HEYOON is quickly becoming a prominent figure in both the music and fashion worlds, leaving fans eager for her next steps.