G-Dragon Launches Third Highball with Charitable Donation

On June 13, G-Dragon unveiled the third version of his highball series at the 'PEACEMINUSONE Premium Highball Launch Party - The Signal' held at the Grand Hyatt Seoul. Following the initial release of the 'Black Highball' on April 9 and the 'Red Highball' on May 27, this new version features G-Dragon's own artwork.

This series, consisting of the Black, Red, and Art highballs, aims to address three significant deficiencies on Earth: peace, emotion, and coexistence, as part of the PEACEMINUSONE narrative sent from the galaxy. In his artwork for the third highball, G-Dragon depicted an imperfect daisy in various expressions, colors, and textures, conveying the message that it is okay not to be perfect as we all live with our own shortcomings.

A particularly meaningful aspect of the event was G-Dragon's donation of 880 million won to the Just Peace Foundation, where he serves as honorary chairman. This donation symbolizes the infinity sign (∞) represented by the number 8 and aims to support ongoing treatment for youth struggling with alcohol addiction. G-Dragon expressed his hope that the joyful culture born from the PEACEMINUSONE highball series will flourish in more places, and he dreams of a culture of participation in charitable efforts, regardless of the donation size.

Choi Yong-ho, the CEO of Galaxy Corporation and chairman of the Just Peace Foundation, stated that the sustainable culture and charitable initiatives initiated by the PEACEMINUSONE highball are just the beginning. He promised to present innovative AI entertainment technology alongside remarkable cosmic stories to address each deficiency that has not existed on Earth.