ENHYPEN Takes Over Bangkok with Themed Events and Collaborations

Bangkok, Thailand, has been transformed into a vibrant hub celebrating the K-pop group ENHYPEN. The local community has engaged in various collaborations, with the Thai Minister of Culture also delivering an official congratulatory message.

Since May, HYBE has been hosting fan engagement events in Bangkok in connection with ENHYPEN's world tour, 'ENHYPEN WORLD TOUR 'WALK THE LINE' IN BANGKOK.' These events have provided fans with unique cultural experiences beyond just attending the concert.

Limited edition transportation cards featuring the members of ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Niki) quickly became popular, while photo booths set up around the city attracted many visitors. Large outdoor advertisements showcasing ENHYPEN were displayed at key locations, including the entrance to Suvarnabhumi Airport, highlighting the group's immense popularity.

A special hotel package themed around ENHYPEN sold out within just three minutes of its release. Additionally, a collaboration with six local food and beverage brands resulted in 116 stores offering ENHYPEN-themed food and drinks, with around 40,000 themed menu items sold.

A notable collaboration with the popular local character Butterbear also received a warm reception. Illustrations of Butterbear dressed in ENHYPEN's tour outfits were featured on food and beverage packaging, stickers, and postcards, seamlessly integrating into the daily lives of both fans and local citizens.

Sudawan Wangsuphakijkosol, the former Minister of Culture, praised ENHYPEN and HYBE for their efforts in promoting Thai culture internationally. She stated, "The promotional materials creatively showcased 'Thainess' by combining traditional Thai architecture with modern urban identity. This event is commendable for its cultural, entertainment, and economic contributions."

She further emphasized the importance of inviting globally renowned Korean artists to Thailand, stating that it provides fans and the Thai public with a joyful and memorable experience, enhancing the country's positive image and fostering sustainable international friendships.

The fan engagement events in Bangkok will continue until the end of this month.

On July 21, ENHYPEN gathered over 30,000 fans, known as ENGENEs, at the Rajamangala National Stadium, Thailand's largest venue. Following their performances in Tokyo on May 5-6, they will continue their stadium tour in Osaka next month. The group is also set to meet fans in ten cities across the U.S. and Europe in August and September, with a stop in Singapore in October as part of their world tour 'WALK THE LINE.'