ENHYPEN Joins NBA as Friends of the League

9 hours ago
ENHYPEN Joins NBA as Friends of the League

K-pop group ENHYPEN (정원, 희승, 제이, 제이크, 성훈, 선우, 니키) is set to take a leading role in promoting the National Basketball Association (NBA). On May 23, the NBA announced via its official social media channels that ENHYPEN has been selected as 'Friends of the NBA.' This initiative aims to engage with fans worldwide through collaborations with celebrities and influencers in the Asia-Pacific region.

ENHYPEN expressed their excitement, stating, "We are honored to be part of the NBA. We look forward to sharing special experiences with NBA fans around the world in various ways beyond the stage."

Tammy Henault, the NBA's Chief Marketing Officer, shared her enthusiasm about the partnership, saying, "We are thrilled to work closely with ENHYPEN, one of the most popular K-pop groups in the world. K-pop stands at the center of music and culture, and we are excited to present engaging content that combines sports and entertainment to fans globally."

The group will participate in various collaborative activities, including a campaign in Korea and Japan leading up to the NBA Finals. More details about the collaboration will be available on the official NBA website.

Additionally, ENHYPEN is set to release their sixth mini-album, 'DESIRE: UNLEASH,' on June 5 (KST).

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