ENHYPEN Achieves Double Million Seller Status with 'DESIRE: UNLEASH'

K-pop group ENHYPEN has made headlines by reaching 'double million seller' status just five days after the release of their new mini-album, 'DESIRE: UNLEASH'. According to the album sales tracking site Hanteo Chart, as of June 9, the album has sold a total of 2,007,983 copies. This marks ENHYPEN's third 'double million seller' title, following their previous works, mini-album 'ORANGE BLOOD' and their second full album 'ROMANCE: UNTOLD'.

The album showed remarkable popularity right from its release on June 5, selling over 1.89 million copies on the first day alone, setting a new record for the group's first-day sales. 'DESIRE: UNLEASH' quickly topped the Worldwide iTunes Album chart and maintained its position at number one on the Hanteo daily album chart for four consecutive days (June 5-8) and on the Oricon Daily Album Ranking in Japan for three days (June 6-8).

In Japan, 'DESIRE: UNLEASH' also broke the group's first-week sales record with 306,000 copies sold, securing the top spot on the Oricon Weekly Album Ranking for the week of June 16.

The title track, 'Bad Desire (With or Without You)', has also been performing well on music charts, reaching number one on the Bugs real-time chart and the AWA 'Real-time Rising Music Top 100' in Japan. It has also entered the Spotify 'Daily Top Songs Global' chart for two consecutive days (June 5-6).

The music video for 'Bad Desire (With or Without You)' has captivated global fans with its striking visuals, amassing 20 million views on YouTube within just five days of its release. Given the positive reception of the performance showcased on music shows, the song's popularity is expected to continue.

To celebrate the release of 'DESIRE: UNLEASH', ENHYPEN has organized various engaging activities for fans. A pop-up store titled 'ENHYPEN 'DESIRE: UNLEASH' POP-UP STORE' is open in Yongsan, Seoul until June 12, offering album and merchandise sales, handwritten letter events, stamp rallies, and screenings of unreleased videos related to the album's versions.

Additionally, a pop-up collaboration with Spotify, 'MAISON ENHYPEN SEOUL', is taking place in Yeouido, Seoul until June 14, featuring interactive zones inspired by the album's tracks, as well as displays of Coachella stage costumes and props, adding to the visual experience.