Dinto Terminates Contract with Kim Soo-hyun Amid Controversy
Beauty brand Dinto has decided to terminate its advertising model contract with actor Kim Soo-hyun, who has recently been embroiled in allegations regarding his past relationship with the late Kim Sae-ron, who was a minor at the time. On March 15, Dinto announced, "We have decided to end our advertising model contract with Kim Soo-hyun. Given the recent controversies, we believe it is important to uphold the principles of good faith and integrity in our partnership. Therefore, we could not proceed with an official statement or contract termination until we received a position statement from Kim Soo-hyun and his agency."
According to Dinto, the contract with Kim Soo-hyun was set for one year and was valid until August 2025. The company further stated, "After confirming the agency's position, we have determined that there are significant reasons that make it difficult to fulfill the advertising model contract. We are currently in the process of officially terminating the contract through our legal counsel."
Dinto emphasized that this decision was made to protect the values of the brand and consumer trust. They added, "We will continue to make careful and responsible decisions that align with consumer trust and pursue more meaningful projects to realize our values."
Recently, Kim Soo-hyun has faced allegations from the YouTube channel 'Garo Sero Research Institute' (가로세로연구소) and Kim Sae-ron's family, claiming that he was in a relationship with Kim Sae-ron since she was in middle school, starting from when she was 15 years old and continuing for six years.
On March 14, Gold Medalist, Kim Soo-hyun's agency, released a second statement addressing the allegations. They confirmed that while Kim Soo-hyun and Kim Sae-ron were indeed former lovers, their relationship began after Kim Sae-ron turned 18, specifically from the summer of 2019 to the fall of 2020.
In a statement through 'Garo Sero,' Kim Sae-ron's mother asserted, "Sae-ron has never lied to the media. She has never pretended to be someone else for attention, nor was she a child who only enjoyed nightlife with friends. She did not create dating rumors through manipulated photos. However, Lee Jin-ho and Cyber Leakers have fabricated false articles that dragged the life of an ordinary and promising actress and her family into hell. Furthermore, Gold Medalist has portrayed Sae-ron as a crazy girl who lies about her intentions regarding the photos she posted."
