December 2024 Trot Singer Brand Reputation Rankings Revealed

According to the latest big data analysis conducted by the Korean Corporate Reputation Research Institute, the brand reputation rankings for trot singers in December 2024 have been released, with Lim Young-woong (임영웅) taking the top spot, followed by Lee Chan-won (이찬원) in second place and Park Ji-hyun (박지현) in third.

The analysis, which covered data from November 22 to December 22, 2024, extracted a total of 61,732,830 data points related to trot singers. These were evaluated based on consumer participation, media presence, communication, and community engagement, resulting in a comprehensive brand reputation index. This figure represents a 5.26% decrease compared to the 65,163,500 data points collected in November.

The brand reputation index is a metric that highlights how consumer online habits significantly influence brand consumption. It allows for the assessment of positive and negative evaluations, media interest, and consumer engagement with trot singer brands. The ranking recommendation index is weighted within the brand reputation algorithm.

The top 30 trot singer brand reputation rankings for December 2024 are as follows: Lim Young-woong, Lee Chan-won, Park Ji-hyun, Song Ga-in (송가인), Jung Dong-won (정동원), Young-tak (영탁), Son Tae-jin (손태진), Ahn Seong-hoon (안성훈), Park Seo-jin (박서진), Jeon Yu-jin (전유진), Jang Yoon-jung (장윤정), Nam Jin (남진), Na Hoon-a (나훈아), Eun Ga-eun (은가은), Jang Min-ho (장민호), Kim Yeon-ja (김연자), Hong Jin-young (홍진영), Seol Woon-do (설운도), Tae Jin-ah (태진아), Jin Hae-sung (진해성), Kim So-yeon (김소연), Jin Sung (진성), Kim Hee-jae (김희재), Kang Jin (강진), Kim Da-hyun (김다현), Mai Jin (마이진), Na Tae-joo (나태주), Yang Ji-eun (양지은), Jo Jung-min (조정민), Hong Ji-yoon (홍지윤).

Lim Young-woong, who ranked first, achieved a participation index of 969,900, a media index of 963,108, a communication index of 2,008,452, and a community index of 1,991,291, resulting in a total brand reputation index of 5,932,750. This marks a 16.07% decline from his November index of 7,068,730.

Lee Chan-won secured the second position with a participation index of 620,025, a media index of 674,712, a communication index of 685,252, and a community index of 722,864, leading to a brand reputation index of 2,702,853, which is a significant 38.52% increase from November's 1,951,271.

Park Ji-hyun, in third place, recorded a participation index of 328,829, a media index of 553,027, a communication index of 697,052, and a community index of 910,401, resulting in a brand reputation index of 2,489,310, down 13.39% from November's 2,874,048.

Song Ga-in, ranked fourth, had a participation index of 197,362, a media index of 359,735, a communication index of 627,666, and a community index of 739,510, totaling a brand reputation index of 1,924,273, which is a 13.46% increase from November's 1,695,977.

Jung Dong-won rounded out the top five with a participation index of 363,512, a media index of 689,468, a communication index of 373,833, and a community index of 383,422, leading to a brand reputation index of 1,810,235, a remarkable 94.56% increase from November's 930,437.

Korean Corporate Reputation Research Institute's director, Koo Chang-hwan, noted that Lim Young-woong's brand ranked first in the December analysis. He pointed out that while the overall data decreased by 5.26% compared to November, there were increases in brand consumption (6.64%) and brand issues (4.65%), but declines in brand communication (7.54%) and brand spread (10.80%).

In terms of link analysis, Lim Young-woong's brand was associated with terms like 'support', 'donate', and 'endorse', while keyword analysis highlighted 'Hero Era', 'recital', and 'concert'. The positive sentiment ratio for his brand was analyzed at 86.27%.