December 2024 Brand Reputation Rankings for K-Pop Girl Group Members Revealed

According to the latest big data analysis conducted by the Korean Corporate Reputation Research Institute, the top three K-Pop girl group members for December 2024 are Rosé from BLACKPINK, Karina from aespa, and Jang Wonyoung from IVE. The analysis was based on data collected from November 15 to December 15, 2024, which included 137,781,489 brand-related data points from 712 individual members of girl groups. This marks a 3.92% increase compared to the previous month’s data of 132,586,799.

The brand reputation index is a metric that reflects how consumer online habits significantly influence brand consumption. It measures positive and negative evaluations, media interest, and consumer engagement through participation, media, communication, and community indices.

The top 30 rankings for December 2024 include:

1. BLACKPINK's Rosé

2. aespa's Karina

3. IVE's Jang Wonyoung

4. BLACKPINK's Jennie

5. aespa's Winter

6. Girls' Generation's Taeyeon

7. IVE's An Yujin

8. BLACKPINK's Lisa

9. aespa's Giselle

10. aespa's Ningning

11. BLACKPINK's Jisoo

12. MAMAMOO's Hwasa

13. TWICE's Nayeon

14. NMIXX's Seolyoon

15. Red Velvet's Irene

16. Red Velvet's Seulgi

17. IVE's Gaeul

18. IVE's Rei

19. ITZY's Yuna

20. LE SSERAFIM's Kim Chaewon

21. Oh My Girl's Seunghee

22. KISS OF LIFE's Natti

23. Red Velvet's Wendy

24. TWICE's Jeongyeon

25. SIGNATURE's Jiwon

26. Red Velvet's Joy

27. TWICE's Mina

28. IVE's Liz

29. ILY:1's Minju

30. Oh My Girl's Mimi.

Rosé's brand reputation index was calculated at 19,776,640, with participation, media, communication, and community indices of 3,897,760, 3,576,310, 5,744,726, and 6,557,845 respectively, reflecting a 12.66% decrease from November's index of 22,642,655.

Karina from aespa ranked second with a brand reputation index of 7,861,406, showing an impressive 86.47% increase from November's 4,215,934. Jang Wonyoung from IVE secured third place with a brand reputation index of 6,777,295, marking a 50.93% rise from the previous month.

The analysis also highlighted that Rosé's brand was associated with keywords such as 'release,' 'all-kill,' and 'participate,' while the keyword analysis revealed 'apartment,' 'Rosie,' and 'Bruno Mars' as prominent terms. The positive sentiment ratio for Rosé was noted at 94.50%.

Overall, the December 2024 brand reputation rankings reflect the growing influence and popularity of these K-Pop idols in the industry.