Dear Alice Makes Their Debut at SM Town 30th Anniversary Concert

Dear Alice, the first British boy group under SM Entertainment, made their debut appearance at the 'SM Town Live 2025 [The Culture, The Future] in Seoul' concert held on January 12 at the Gocheok Sky Dome. The group excitedly declared, "We are just getting started!" during the event, which celebrated SM's 30 years of contributions to the global K-pop scene.

The concert showcased a rich musical heritage built over three decades, featuring not only SM artists but also 25 trainees and artists from SM's affiliated labels. The spotlight was particularly on Dear Alice, as they represent SM's innovative push into the global market, following their successful expansions into Japan, Asia, Europe, North America, and South America.

Comprising five British members, Dear Alice is SM's first overseas collaboration boy group. They have already made waves by appearing in a BBC One documentary and engaging in various global promotions prior to their debut. At the concert, they performed their unreleased track 'Ariana,' captivating the audience with a stage presence that rivaled traditional K-pop acts.

The group surprised everyone with their impressive Korean language skills, greeting the audience with, "Hello. SM Town, it’s an honor. This 30th anniversary concert is even more special. Congratulations!" They expressed their gratitude, saying, "Thank you for creating this stage for us. Thank you for your support. We are just getting started!"