Comedian Lee Su-ji's 'Daechi Mom' Returns, Fashion Brands on High Alert
Comedian Lee Su-ji's much-anticipated return as 'Daechi Mom' has once again set fashion brands on edge. Following the surge in luxury brand sales after her previous appearances, there is speculation about whether this latest episode will lead to another 'luxury funeral' in the resale market.
On May 20, Lee Su-ji released the third episode of her YouTube series 'Hot Issue Ji,' titled 'In the Name of Mom.' In this parody content, she portrays the character 'Jamie Mom Lee So-dam,' showcasing her enthusiastic approach to parenting, which has earned her the nickname 'Daechi Mom.'
In the newly released episode, Lee greeted the production team with, "It's been a while. Three months, to be exact." Her return comes after a controversial period involving allegations of mocking actress Han Ga-in, making her comeback a cautious one.
Lee shared, "Jamie is now four years old. People often say, 'The terrible fours,' and it's true; I’ve been so busy following Jamie through this phase." She added, "I’ve been waiting for the weather to warm up. I have a favorite outfit that I want to wear, and I dress like this every day, like a school uniform."
The production team showcased her fashion choices, which included bags, necklaces, hats, and sandals from well-known luxury brands.
After the episode aired, netizens reacted with comments like, 'Is it another luxury funeral this time?' This reaction stems from the previous spike in second-hand sales of the luxury items she wore as Jamie Mom, which have become trendy among mothers in Gangnam. Given her statement about wearing these items like a school uniform, the audience's curiosity was piqued once again. Many were impressed by Lee Su-ji's meticulous attention to detail in her portrayal.
As Lee Su-ji steps back into the role of Jamie Mom, all eyes are on whether she can maintain the same level of buzz and interest as before.
