Cheerleader Lee Joo-eun Sparks Controversy in Taiwan Over High Contract Fee

Lee Joo-eun, the cheerleader who gained fame for her 'Bikibiki Dance,' has stirred up controversy in Taiwan after reports emerged that she received a contract fee higher than that of local professional baseball players. According to reports from Taiwanese media, including TVBS, the Fubon Guardians recently signed Lee for a staggering 10 million New Taiwan Dollars (approximately 440 million Korean Won). This amount is significantly above the average salary of Taiwanese professional baseball players.

The Fubon Guardians expressed gratitude for the interest and support shown towards Lee but stated that the details of the contract cannot be disclosed due to mutual agreement. Following the news of her high contract fee, local netizens have engaged in heated debates. Critics questioned whether this implies that a cheerleader holds more value than the players themselves, with some likening the expenditure to putting the cart before the horse. Others speculated that this might be a rumor originating from Korea.

Conversely, some supporters defended Lee's worth, arguing that the amount is relatively low considering the potential promotional benefits. They suggested that the revenue generated from broadcasts and other media could surpass the contract fee within a year.

Lee Joo-eun, who was active as a cheerleader for the KIA Tigers during the 2024 season, became an internet sensation after a video of her casually performing the 'Bikibiki Dance' while touching up her makeup went viral, amassing millions of views on social media. This phenomenon even caught the attention of The New York Times, highlighting her impact on the entertainment scene.