BTS's Jin Unveils Music Video for 'Don't Say You Love Me' from Upcoming Mini Album 'Echo'

BTS (방탄소년단) member Jin has expressed the bittersweet irony of love in his new music video for the title track 'Don't Say You Love Me.' Released on May 13 at midnight KST, the poster for the music video was shared on the group's official social media channels.

The poster features a couple standing at the brink of love's end, with phrases like 'conflicted gazes and tangled hearts' and 'the poignant story of us' encapsulating the current state of their relationship.

In contrast, another poster showcasing their radiant moments evokes a different emotional response, leaving a lasting impression reminiscent of a romantic film. Fans can look forward to a narrative filled with depth and Jin's nuanced performance.

According to Big Hit Music, the music video for 'Don't Say You Love Me' is produced in a dramatized format, featuring actress Shin Se-kyung as the female lead alongside Jin.

The song itself is a pop track characterized by a simple sound and restrained composition, creating a melancholic atmosphere. Jin is set to convey the complex emotions of love as both comfort and pain through his calm vocals.

Jin's mini album 'Echo,' which will be released on May 16 at 1 PM KST, explores various moments in life that resonate like echoes. He reflects on emotions and situations that everyone experiences, presenting them in a straightforward yet witty manner.

The album includes seven tracks, featuring the title song 'Don't Say You Love Me,' as well as 'Nothing Without Your Love,' 'Loser (feat. YENA(최예나)),' 'Rope It,' 'A Journey with Clouds,' 'Background,' and 'To Myself Today,' all rooted in band sounds across diverse genres.