BLACKPINK's Transformation Captivates Global Media with New Single and Tour

The transformation of the popular group BLACKPINK is making waves. Major international media outlets are highlighting their new song '뛰어' (JUMP) and the world tour '데드라인' (DEADLINE) with great enthusiasm.

Billboard in the U.S. described '뛰어' as an 'anthem of passion,' noting that it showcases each member's unique vocal tones while harmonizing beautifully together. The publication praised the song for broadening their musical palette and laying a solid foundation for BLACKPINK's next chapter.

British music magazine NME commented that '뛰어' delivers a powerful and addictive energy, encouraging viewers to check out the music video, which captures the city captivated by BLACKPINK's vibrant energy.

The '데드라인' tour, held on July 12 and 13 at the SoFi Stadium in Los Angeles, also received significant attention. BLACKPINK set a new record as the first girl group in the world to sell out two consecutive days at the venue, attracting over 100,000 fans.

The LA Times highlighted that the group sold out tickets at one of the largest venues in the area, showcasing their diverse artistic styles. They also featured interviews with fans from various regions, emphasizing BLACKPINK's strong fanbase in the U.S.

Rolling Stone referred to the LA concert as a 'High-Voltage Homecoming' for BLACKPINK, reminding fans (known as BLINKs) that the group shines brightest when they are together. The review noted the growth in both the individual talents of the members and their synergy as a group.

On July 11, BLACKPINK released their digital single '뛰어 (JUMP),' which quickly topped the iTunes song charts in 61 regions and maintained the number one spot on Spotify's Daily Top Songs Global chart for three consecutive days, signaling a strong start to its popularity.

Additionally, BLACKPINK is set to embark on the '데드라인' tour, covering 31 shows across 16 cities. Following their successful performances in Goyang and LA, they will continue to perform in major cities worldwide, including Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong.