BLACKPINK's 'Shut Down' Music Video Surpasses 700 Million Views on YouTube

The music video for BLACKPINK's title track 'Shut Down' from their second studio album has officially surpassed 700 million views on YouTube. According to YG Entertainment, the milestone was reached on January 29, 2025, at approximately 2:24 PM, marking the video as the group's 15th to join the 700 million view club since its release on September 16, 2022, about two years and four months ago.

The music video, which featured the highest production budget in YG Entertainment's history, captivated audiences with its grand set design, stunning visuals, and nods to BLACKPINK's previous hits. Notably, the video garnered 44 million views within just 18 hours of its release, earning the title of the most viewed video on YouTube within the first 24 hours.

'Shut Down' is a hip-hop track that samples Paganini's 'La Campanella,' blending the original's sharp violin melodies with heavy beats to enhance its mystical allure. The members' powerful vocals and dynamic rapping create an exhilarating experience for listeners.

The song also achieved remarkable success on music charts, topping the iTunes Song Chart in 43 countries shortly after its release and quickly reaching the number one spot on the iTunes Worldwide Chart. Additionally, it made history on Spotify as the first K-pop song to reach number one on the weekly chart.

BLACKPINK continues to solidify their status as 'YouTube Queens,' showcasing their enduring global influence and breaking records on the platform. Their official channel boasts over 95.7 million subscribers, the highest among global artists, with total content views nearing 37.9 billion.