BLACKPINK's 'Playing with Fire' Surpasses 900 Million Views on YouTube

K-pop sensation BLACKPINK has achieved another milestone as their hit music video for '불장난' (Playing with Fire) has surpassed 900 million views on YouTube. According to their agency, YG Entertainment, the video reached this impressive number at 4:41 AM on the 8th of the month. Released on November 1, 2016, it took approximately 8 years and 1 month to reach this landmark.

'불장난' is one of the double title tracks from BLACKPINK's second digital single and falls within the tropical house genre. The song features clever lyrics that liken the feelings of a girl in love to playing with fire, combined with powerful performances from the four members, contributing to its popularity.

With this achievement, BLACKPINK now holds a total of 12 videos with over 900 million views among their 47 pieces of content that have reached the billion-view mark. Prior to '불장난', their other hits include '뚜두뚜두' (DDU-DU DDU-DU) with 2.2 billion views, '킬 디스 러브' (Kill This Love) at 2 billion views, '붐바야' (BOOMBAYAH) with 1.7 billion views, and '하우 유 라이크 댓' (How You Like That) with both the performance video and music video reaching 1.7 billion and 1.3 billion views respectively. Other notable mentions are '마지막처럼' (As If It's Your Last) with 1.4 billion views, Lisa's solo track '머니' (MONEY) exclusive performance video at 1 billion views, Jennie's solo '솔로' (SOLO) at 1 billion views, '아이스크림' (Ice Cream) with 900 million views, '핑크 베놈' (Pink Venom) music video at 900 million views, and '휘파람' (WHISTLE) music video also at 900 million views.

Meanwhile, BLACKPINK continues to reign as the 'YouTube Queens,' setting unparalleled records. Their official YouTube channel boasts the highest number of subscribers among all artists globally, with 95.3 million subscribers and a total view count exceeding 37.5 billion.