BLACKPINK Returns with New Single 'JUMP' and World Tour Announcement

The iconic girl group BLACKPINK is set to make a highly anticipated return with their new single '뛰어 (JUMP)' on July 11 at 1 PM KST, marking the start of their full group activities. This comeback is particularly special for fans, as it reunites the members after their individual solo projects following the 'BORN PINK' world tour, coinciding with the launch of their new world tour 'DEADLINE'.

On July 10, YG Entertainment unveiled the visual concept photos for 'JUMP' through their official social media channels. The images showcase a blend of urban settings infused with Korean cultural elements and sophisticated styling, capturing attention with the group's striking visuals.

In the group poster, BLACKPINK members don latex outfits featuring the 'JUMP' logo, highlighting their individual personalities while creating a powerful synergy that reinforces their status as a top global girl group. Individual teasers reveal dynamic poses, captivating gazes, and unique thick padding outfits that enhance each member's photogenic appeal.

The teaser for the music video has also generated buzz, featuring a comic book-style direction reminiscent of superhero films, with BLACKPINK making a dramatic entrance amidst towering skyscrapers. Scenes of the members appearing on large digital billboards and posing in front of artistic murals have heightened anticipation for their comeback.

The music video is directed by the acclaimed Dave Meyers, a Grammy Award-winning director, adding to the excitement surrounding the release.

BLACKPINK first performed 'JUMP' during their world tour concert 'BLACKPINK WORLD TOUR 'DEADLINE'' in Goyang on July 5 and 6, thrilling fans with an explosive performance that showcased their signature sound and stage presence.

With the release of 'JUMP', BLACKPINK is poised to make a significant impact on the global music scene once again. Their world tour will kick off in Goyang and will include 31 shows across 16 cities, including Los Angeles, New York, Paris, and Tokyo, promising to deliver a powerful synergy to fans worldwide.

The return of BLACKPINK as a full group has the music world buzzing with excitement over the potential global impact of their new single 'JUMP'.