BLACKPINK Makes a Bold Return with 'JUMP' and Unexpected B-Movie Vibes

K-pop sensation BLACKPINK has made a highly anticipated return with their new single '뛰어 (JUMP)', marking their first release in nearly three years. The music video, which premiered on July 11 at 1 PM, features a captivating blend of Western movie-style guitar riffs and addictive hardstyle beats that immediately grab listeners' attention. However, it is the unique concept of the music video that has truly stolen the spotlight.

In this MV, BLACKPINK abandons luxurious sets and extravagant jewelry to embrace a playful theme of 'running through the city' at full speed. The members don outfits in vibrant colors like yellow, gray, red, and black, racing through the streets as if on a mission while shouting '뛰어'. Fans have found the quirky and bold CGI effects to be delightfully amusing.

Reactions on social media and community forums have been overwhelmingly positive, with comments such as, "I thought it was an election broadcast," and "Why is running around in different colors so funny?" Many have praised the experimental direction as a refreshing departure from the typical BLACKPINK music video style.

The music video, directed by Dave Meyers, known for his iconic Hollywood visuals, showcases a playful and daring approach that combines BLACKPINK's powerful energy with an unexpected clumsiness, resulting in both laughter and engagement from viewers.

Within just four hours of its release, the MV surpassed 8 million views, ranking third on YouTube's 'Trending Music' and ninth on 'Trending Videos'. This release not only delivers a stunning musical experience but also a visual twist that has captivated global fans.

Additionally, BLACKPINK is expanding their musical horizons with '뛰어' as they reunite as a full group for the first time in 2 years and 10 months. They are set to kick off a global world tour, starting with a concert in Goyang, covering 16 cities and 31 shows, solidifying their status as true 'world-class' artists.