BIBI Makes Waves as a Global Artist on NBC's TODAY Show

On June 30, 2025, singer BIBI made a striking impression as a global artist by performing live on NBC's TODAY Show during the renowned Citi Concert Series. This marked a historic moment as she became the first Korean female solo artist to grace this stage, which has previously featured international stars like Adele, Taylor Swift, Billie Eilish, BTS, and Dua Lipa. The Citi Concert Series is not just a music program; it symbolizes the evolution of American pop music, making BIBI's appearance particularly significant in terms of influence and representation.

Introduced as a "global superstar," BIBI delivered a captivating live performance of her title track "Apocalypse" from her second studio album, EVE: ROMANCE. Her unique artistic flair resonated with the audience, generating an enthusiastic response. Following the broadcast, the performance video was quickly shared on NBC's official YouTube and social media platforms, rapidly gaining traction among her global fanbase.

This performance was part of BIBI's debut world tour, the 2025 BIBI 1st World Tour [EVE], which saw her visiting 11 major North American cities in June, including Chicago, Toronto, Boston, New York, Washington, Atlanta, Austin, and Los Angeles. Starting in August, she will shift her focus to Asia, kicking off with Hong Kong and continuing her tour across 23 cities.

International media reactions have been noteworthy, with outlets like Forbes and Euphoria praising her performance as an emotional journey that transcended explanation. They highlighted her ability to navigate various personas on stage, showcasing raw charisma and authenticity.

Previously, BIBI made history as the first Korean female solo artist to perform twice at the Coachella music festival, further solidifying her impact on the global stage. With her debut world tour, BIBI is poised to expand her presence as a global artist even further.