Bangkok Transformed by ENHYPEN's World Tour Events

Bangkok, Thailand, has been transformed into a vibrant hub celebrating the K-pop group ENHYPEN. The local community has engaged in various collaborations, with the Minister of Culture of Thailand also delivering an official congratulatory message.

Since May, HYBE has been hosting fan engagement events in Bangkok in connection with ENHYPEN's world tour, 'ENHYPEN WORLD TOUR 'WALK THE LINE' IN BANGKOK.' These events have provided fans with unique cultural experiences beyond just attending the concert.

Limited edition transportation cards featuring the members of ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Niki) quickly became popular, while photo booths set up around the city attracted many visitors. Large outdoor advertisements showcasing ENHYPEN's popularity were displayed at major urban locations, including the entrance to Suvarnabhumi Airport.

A themed hotel package in collaboration with a well-known hotel sold out within just three minutes of its release. Additionally, six local food and beverage brands participated in the event, creating 116 outlets that featured ENHYPEN-themed food and drinks, with around 40,000 themed menu items sold.

A special collaboration with the popular local character Butterbear also received a warm response. Illustrations of Butterbear dressed in ENHYPEN's tour outfits were used on food and beverage packaging, stickers, and postcards, seamlessly integrating into the daily lives of both fans and local citizens.

Sudawan Wangsuphakijkosol, the former Minister of Culture, praised ENHYPEN and HYBE for their contributions to promoting Thai culture internationally. She noted, "The promotional materials creatively showcased 'Thainess' by combining traditional Thai architecture with modern urban identity. This event is commendable for its cultural, entertainment, and economic revitalization aspects."

She further emphasized the importance of inviting globally renowned Korean artists to Thailand, stating that it provides fans and the Thai public with a joyful and memorable experience, enhancing the country's positive image and fostering sustainable international friendships.

The fan engagement events in Bangkok will continue until the end of this month. Meanwhile, ENHYPEN gathered over 30,000 fans, known as ENGENE, at the Rajamangala National Stadium on June 21. Following their performances in Tokyo on May 5-6, they will continue their stadium tour in Osaka next month. The group is also set to meet fans in ten cities across the U.S. and Europe in August and September, with a stop in Singapore in October as part of their world tour 'WALK THE LINE.'