Bae Doona and Ryu Seung-beom's 'Family Plan' Breaks Viewership Records on Coupang Play

'Family Plan' (가족계획), which premiered last week, has set a new record for the highest opening viewership among all Coupang Play series. The show's unique world and unprecedented family chemistry have garnered widespread acclaim. Following this impressive debut, stills from the upcoming third episode have been released.

The series follows a mother with the extraordinary ability to edit memories, as she teams up with her family to unleash chaos on villains. 'Family Plan' has emerged as a standout series on Coupang Play, surpassing the viewership numbers of previous hits like 'Anna' (안나), 'Boys' Generation' (소년시대), and 'Things That Come After Love' (사랑 후에 오는 것들). It not only achieved the highest viewership in its opening week but also claimed the top spot among Coupang Play's popular titles, boasting the highest completion rate for viewers watching until the end of each episode.

The positive reception extends beyond viewers, with media outlets praising the show. Comments such as, "It’s been a while since I felt that exhilarating surprise," and, "The performances are flawless, and the storyline is utterly captivating," highlight the show's impact, positioning 'Family Plan' as one of the most talked-about productions of the year.

The newly released stills from the third episode hint at even darker and more sinister challenges facing the family. Tension mounts as young characters 'Young-soo' and 'Cheol-hee' are confronted by a villain with a gun, while 'Kang Seong' (백윤식) wears a cryptic expression in front of a doll mask, raising questions about the impending events. Additionally, 'Ji-hoon' (로몬) is set to showcase his skills as a genius hacker.

The introduction of a precarious new character and the sight of 'Ji-hoon' bound suggest that the family is facing an unprecedented crisis. The contrasting atmosphere as 'Young-soo' greets someone and 'Cheol-hee' makes a phone call during a standoff with gangsters adds to the intrigue about how this family will navigate their challenges and what twists the story will take.

With record-breaking reactions and a gripping narrative, 'Family Plan' promises to keep viewers on the edge of their seats. New episodes are released every Friday at 8 PM.