BADVILLAIN Recognized as a Promising K-Pop Group for 2025

February 13, 2025
BADVILLAIN Recognized as a Promising K-Pop Group for 2025

The K-pop group BADVILLAIN has been selected as one of the promising acts to lead the next generation of K-pop. On February 12, 2025, the renowned British music magazine NME announced on its official website that BADVILLAIN, consisting of members Chloe Young, Kelly, Emma, Bin, Yoonseo, Ina, and Huey, has made it onto the 'NME 100: Essential Emerging Artists for 2025' list.

Each year, NME collaborates with music critics and journalists worldwide to identify emerging artists poised to make an impact on the global music scene. This year, BADVILLAIN has garnered international acclaim as part of this select group.

NME praised BADVILLAIN for their dynamic and forward-thinking approach, stating that they are reinterpreting the familiar girl crush concept and carving out their unique identity in the competitive K-pop girl group market. The group's standout feature is their powerful stage presence, particularly highlighted in performances led by Emma and Chloe Young, which further accentuate their distinctiveness.

BADVILLAIN debuted in June 2024 with their first single 'OVERSTEP', expressing their ambition to break free from conventional norms and standards. Since then, they have solidified their unique style through innovative concepts and intense performances, capturing attention with their confident and bold image in their November 2024 release 'ZOOM'.

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