BADVILLAIN Recognized as a Promising K-Pop Act for 2025 by NME

The K-pop group BADVILLAIN has been named one of the promising acts to lead the next generation of K-pop. On February 12, 2025, the renowned British music magazine NME announced on its official website that BADVILLAIN (Chloe Young, Kelly, Emma, Bin, Yoonseo, Ina, Huey) has made it onto the 'NME 100: Essential Emerging Artists for 2025' list.

Each year, NME selects emerging artists poised to make an impact on the global music scene, collaborating with music critics and journalists worldwide. This year, BADVILLAIN has received international acclaim as one of the chosen acts.

NME praised BADVILLAIN, stating, "Dynamic and forward-thinking, BADVILLAIN is reinterpreting the familiar girl crush concept, carving out their unique identity in the competitive K-pop girl group market. The group's powerful stage presence is a standout feature, particularly highlighted by the performances led by Emma and Chloe Young, which amplify their distinctiveness."

BADVILLAIN debuted in June 2024 with their first single 'OVERSTEP', expressing their ambition to break free from conventional boundaries. Since then, they have solidified their unique style through innovative concepts and intense performances, capturing attention with their confident image in their November 2024 release 'ZOOM'.

With their inclusion in NME's list of must-watch artists for the year, BADVILLAIN has garnered praise for their previous albums and concepts. Expectations are high for their continued success as they embark on the new year of 2025.