BABYMONSTER's First Full Album Launch Celebrated with Successful Pop-Up Store in Japan

The pop-up store celebrating the release of BABYMONSTER's first full album has been a resounding success in Japan, drawing immense support from local fans. YG Entertainment has organized the 'SHIBUYA109 x BABYMONSTER AUTUMN CAMPAIGN,' which runs from November 16 to 28 at the popular shopping destination 'SHIBUYA109.' This campaign features the 'BABYMONSTER 1st FULL ALBUM [DRIP] POP-UP STORE' across four cities: Tokyo, Osaka, Aichi, and Fukuoka.

Since its announcement, the pop-up store has generated significant excitement among fans, leading to a surge in advance reservations that quickly filled up. Despite expanding the store's size to more than double that of the previous fan meeting pop-up, the overwhelming turnout has resulted in long lines, showcasing the group's explosive popularity.

Fans have expressed high satisfaction with the new merchandise, which includes over 52 different items. The collection features a variety of products, from acrylic stands and photo charms featuring the members' images to practical items like T-shirts, hoodies, and tote bags, all receiving positive feedback. In response to this enthusiasm, the addition of special limited-edition items has been announced.

The Tokyo pop-up store has also been designed to enhance the experience with various attractions. Fans have enjoyed taking commemorative photos at numerous spots, including a large BABYMONSTER poster adorning the building's exterior and dedicated photo zones inside.

Following the release of their first full album [DRIP], BABYMONSTER is actively engaging with fans across multiple platforms, including variety shows, radio, and YouTube. They are set to kick off their first world tour with concerts in Seoul on January 25 and 26, indicating a promising trajectory for their global rise.