Baby Monster's Rise with YG Entertainment's Support

The girl group Baby Monster has embarked on an impressive journey, bolstered by the unwavering support of YG Entertainment's chief producer, Yang Hyun-suk. Since their official debut in April 2024 with their first mini-album, ‘BABYMONS7ER’, Baby Monster has captured attention with their remarkable talent right from the start.

The group has showcased unparalleled live performances across music shows, YouTube content, and variety programs, quickly gaining recognition among global K-pop fans. Their consistent rise in music charts has seen them secure top positions, even achieving a number one spot on music broadcasts. Their first full-length album, ‘DRIP’, released in November, further demonstrated their powerful live capabilities, leading to a resurgence in chart popularity.

True to their name, Baby Monster has emerged as a 'monster rookie'. Remarkably, within less than a year of their debut, they launched their first world tour, ‘HELLO MONSTERS’, kicking off in January at the KSPO DOME in Seoul. Entering the 'holy ground of K-pop' as a rookie girl group in under a year is no small feat. Baby Monster filled the large venue with their impressive live performances and confident stage presence, proving their exceptional skills.

Following their success in Korea, Baby Monster made their way to North America, quickly entering major arenas like the Prudential Center in Newark and the Kia Forum in Los Angeles, each with a capacity of over 10,000. Their rapid rise in popularity led to an expansion of their North American tour, adding six more performances due to overwhelming demand.

As Baby Monster continues to solidify their status as a well-rounded girl group, anticipation grows for their future development. Behind their dazzling achievements lies the strong backing of YG and Yang Hyun-suk, who personally oversaw the entire debut project. With a proven track record of successfully producing K-pop icons like BIGBANG, 2NE1, WINNER, BLACKPINK, and TREASURE, Yang has once again launched a rookie group that is set to astonish global K-pop fans.

Debuting seven years after BLACKPINK, Baby Monster inherits the YG DNA from their predecessors while also breaking away from the traditional YG girl group production style led by Teddy. They are embracing diverse challenges and innovations, signaling the dawn of a new generation. Yang Hyun-suk's commitment to excellence in talent and music has harmonized beautifully with the members' outstanding abilities.

Having taken a hands-on approach in all creative aspects of Baby Monster's music, Yang has once again proven his prowess as a pioneer in the K-pop market with their successful launch. Additionally, with BLACKPINK's new album and world tour anticipated later this year, excitement builds around YG's growth trajectory in 2025.