Baby Monster Ignites Popularity with New MV 'Love In My Heart'

YG's Baby Monster continues to gain traction with their debut album [DRIP], and their latest music video 'Love In My Heart' has further fueled their rising popularity. Released on December 16, the music video features a nostalgic atmosphere and an analog aesthetic, showcasing the members in various picturesque settings such as lush reed fields, expansive hills, and vintage hideouts, enhancing the song's appeal.

Unlike their previous releases, this music video is presented in a dramatized format, capturing the journey of Baby Monster as they seek the starting point of a rainbow. The imagery evokes the idea of seven colors coming together to form a beautiful rainbow, paralleling the unique charms of the seven members and their collective synergy, which has resonated deeply with fans.

The members captivate viewers not through performance but through delicate emotional expressions, demonstrating their versatility in concept execution. Fans are responding enthusiastically to this different side of Baby Monster, contrasting with the original hip-hop vibe of 'CLIK CLAK' and the vibrant energy of 'DRIP'.

Fans from various countries have expressed their sentiments in multiple languages, saying things like, "The content reminds me of the journey from 'Last Evaluation' to now. It's a heartwarming video for fans," and "It feels like a youth drama unique to Baby Monster. I can’t wait to hear it live at concerts!"

Looking ahead, Baby Monster is set to launch their first world tour on January 25 and 26 at the KSPO DOME in Seoul. As a rookie K-pop girl group, they are making a rapid entry into the KSPO DOME and will subsequently expand their global reach with stops in New Jersey, Los Angeles, and various cities in Japan including Kanagawa, Aichi, Osaka, and Fukuoka.