AtHeart Becomes Ambassador for Meiji's Javas Before Official Debut
The first girl group from the global K-POP company TITAN CONTENT, AtHeart (앳하트), has garnered significant international attention by being appointed as the ambassador for Meiji's Javas, a leading protein drink brand in Japan, even before their official debut.
TITAN CONTENT announced that AtHeart will kick off a partnership with Meiji, participating in the 'AtHeart × Meiji Javas Shape & Beauty' campaign, where all seven members will represent the brand.
It is quite rare for a K-POP group to be selected as a model for a major Japanese brand prior to their debut, highlighting the growing interest in AtHeart as a promising act in the Hallyu wave, both in the music and advertising industries.
Since July of last year, AtHeart has been actively engaging with fans through their official social media, building a solid fanbase. Their teaser clips showcasing the members' impressive vocal, rap, and dance skills have gone viral, receiving a warm response from global K-POP fans.
The group has already attracted significant media attention, with coverage from prominent outlets such as Billboard, Variety, TEEN VOGUE, Sohu.com, Yahoo! JAPAN, and Kstyle, positioning them as one of the 'most anticipated K-POP girl groups of 2025.'
With their stunning visuals and exceptional talent, AtHeart is set to make a strong impact in the global advertising scene, raising expectations for their debut in July. The 'Javas Shape & Beauty' campaign featuring AtHeart is currently undergoing extensive promotions across various media in Japan. The group is also set to release their pre-debut music film 'Good Girl (AtHeart)' on March 14.
