ARrC Proves Their Rising Popularity with Successful Mini Album Activities
The '5th Generation New Kids' group ARrC has demonstrated an impressive surge in popularity. Comprising members Andy (앤디), Choi Han (최한), Doha (도하), Hyunmin (현민), Jibin (지빈), Kkien (끼엔), and Rioto (리오토), ARrC concluded their promotional activities for their second mini album 'nu kidz: out the box' on March 5, 2025, with a performance on MBC M and MBC every1's Show! Champion (쇼! 챔피언).
The album 'nu kidz: out the box' breaks away from conventional norms, showcasing ARrC's bold and honest 'New Kids' energy while musically venturing into a completely different direction. It features five tracks, including the title song 'nu kidz,' which combines unique hip-hop sounds with trendy performances, highlighting the group's individuality and freedom.
During the promotional period for 'nu kidz: out the box,' ARrC captivated audiences and solidified their presence as true 'New Kids.' They achieved a remarkable 37% increase in sales compared to their debut album 'AR^C,' setting a new record for first-week sales. The title track 'nu kidz' not only entered the iTunes K-POP song chart in Singapore but also surpassed 10 million views on its music video, a significant achievement for a rookie group.
Notably, upon their comeback, ARrC saw a dramatic rise in search queries on Weibo, China's largest social media platform, reaching an impressive 10.6 million views. Additionally, Google Trends indicated a rapid increase in search volume across various countries, including Brazil, Vietnam, New Zealand, Singapore, and Indonesia, with Vietnamese media extensively covering ARrC's release.
ARrC has also carved out a new genre with their distinctive vibe and exceptional talent, performing both the title track and album tracks that resonate with listeners. Fans have expressed their enthusiasm, stating, "The beats that ARrC delivers are addictive," and praised the unique use of props in their performances, calling them fresh and engaging. They noted that the overall flow of the music is clean yet experimental, making it both easy to listen to and full of character.
Building on this momentum, ARrC was nominated for their first music show win on SBS M and SBS funE's The Show (더쇼) on March 4, showcasing their remarkable growth. They also pre-released a studio session of 'night life,' a track set to be included in their next album, further breaking the mold. The global community eagerly anticipates what the '5th Generation New Kids' ARrC will showcase next.
