Antenna Launches Unique Popup Store in Collaboration with Illustrator Choi Go-sim

Antenna is set to unveil a special popup store titled 'Antenna New Year Blessing Factory' at the Iconic Zone on the B2 level of The Hyundai Seoul, running until January 8 at 8 PM. This event follows the collaboration between Antenna and popular illustrator Choi Go-sim for the 2025 season's greetings.

The concept of the popup store revolves around visitors completing promotion missions that correspond to different job levels within the company, ultimately allowing them to become the 'Antenna Factory Manager.'

Guests at the popup will engage in three distinct missions: the Employee Mission, the Assistant Manager Mission, and the Team Leader Mission. Those who successfully complete all three will be promoted to the final position of Antenna Factory Manager and will receive a lucky draw prize as a bonus for their achievement.

In addition to the missions, the 'Antenna New Year Blessing Factory' features a main photo zone, a photo booth with limited edition frames, and a merchandise zone filled with an array of products including photo cards, key rings, and foldable calendars, ensuring a vibrant experience for all attendees.