Ador Confirms NewJeans Name Amidst Group's Rebranding

16 hours ago
Ador Confirms NewJeans Name Amidst Group's Rebranding

On February 10, 2025, Ador emphasized that the K-pop group NewJeans is not changing its name to NJZ. An Ador representative stated that the exclusive contracts with the members are legally valid and that claims of termination are unilateral. The company has filed for a court ruling to confirm the validity of the contracts and is awaiting the court's decision.

On February 7, members Minji, Hani, Danielle, Haerin, and Hyein announced their new name 'NJZ' through their official social media channels, following an emergency press conference in November where they declared the termination of their contracts with Ador. Former Ador CEO Min Hee-jin showed support by liking their announcement.

The social media account used for this announcement was previously managed informally by the five members. With the name change, they also updated their profile logo to reflect their new identity as NJZ. Their first activity as NJZ is scheduled for March 21-23 at ComplexCon Hong Kong, held at AsiaWorld-Expo.

In response, Ador has taken legal action to assert that the exclusive contracts remain in effect. They filed for a preliminary injunction to maintain their management rights and prevent the members from entering into new contracts. The members have also appointed a law firm to represent them.

Amid this turmoil, Ador reiterated its request for the group to continue using the official name 'NewJeans' based on valid contracts.

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